The MSRP is $20K.

If you can find a dealer that will sell it for less than $28k, you'll be doing good.

That, my friend, is "Adjusted Market Value."

A.K.A. "We have the only one in town, you're going to get screwed."

Korum added over $50k to the $45 MSRP of the Mustang Cobra R they had. Since Ford only made 500 of that car, they could get away with it. And did; I haven't seen it down there for a while.